A responsive website is a website that is able to respond to the size of the device that's being used to browse it - a mobile, tablet, laptop or a desktop.
Responsive web design represents what is perhaps the most fundamental shift in the thinking that lies behind website design and development since the web was first created. Far from being a fad, a trend or marketing hype from the IT community, responsive web design is very real and it's here to stay for good.
When browsing a website on a mobile device it's likely that you have neither the luxury of screen size or even time - you want the website you're browsing to load fast, to be easy to navigate and to give you just the information you want without having to scroll forever. Responsive websites are able to detect different sized screens and differing device capabilities in order to serve the right kind of website layout and content.
Responsive websites have come about in response to the massive increase in smartphone and tablet use - the websites which once looked cool on HD monitors can now find themselves looking out of place on small mobile phone screens. The answer is to effectively create two websites in one, displaying the same basic website content for both mobile and desktop users but dynamically altering the web page layout so that the content is readable and usable on both devices.
Don't you hate it when you want to view a website but you're told that you can't because you don't have the right kit to view it? Well, the ethos of a responsive website is that the website is centred around the needs of the user, changing its layout in order to best present website content to the user in a style that best suits their own choice of web browsing device. This cognitive web design approach is at the heart of each and every Sub@omic website.
Unfortunately there's not a simple switch that can be thrown to make your website responsive - how easy your website can be made responsive is down to the code your website is built with. Most websites will require a good deal of restyling to become responsive and many older websites will simply need to be rebuilt from scratch. We know you don't like to think about code so do please get in touch as we love code!
A responsive website relies upon tight integration between HTML and front-end website styling code (CSS). If your website was built around or before 2012 then it's very possible that the website's HTML code wouldn't have been written with responsive design in mind and 'going responsive' probably means rebuilding your website. Even though your website may have been built upon a CMS such as Wordpress, Drupal or Joomla which can be quickly upgraded it is the CSS, the image sizes and the HTML source code order that will dictate just how easy the switch may be made.
Just how good is our HTML code? Well, it's simple enough to find out - simply click the "view source" menu command in your web browser (for most browsers this becomes an option when your right-click a webpage).