Content Strategy

Time and time again, generating the right kind of content proves to be the one thing that slows down the design and development of a website. Using the right words and images will bring colour and personality to your website but great content doesn't just fly in through the window...

You need a content strategy

Having a content strategy in place means never being at a loss for words because the content strategy will tell you what to write. Most people building a website will, at some point in time, have stared at a blank Word document wondering what on earth to write about; this happens when there's no content strategy in place to guide the creation of the kind of rich content (words and images) which Customers will be switched-on by.

Search-driven content strategy

Sub@omic secures #1 search engine rankings for Customers' websites through organic SEO with high performance website code and plenty of great content. We find the great content by creating a content strategy, taking a consultative approach to force website owners to think differently about their business. Once we explore the business objectives we move to the search engine and consider what Customers' would type into Google to find a business just like yours.

By re-framing the context of the website around SEO, we inspire our Customers by showing them how to look at their business from their own Customers' perspective. When you're thinking like a Customer and have a content strategy in place, writing great content becomes so much simpler because you're working within a supportive frame of reference, built by Sub@omic, that prompts the generation of rich and engaging words and images.

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