Simply More Clickable

When Customers talk about their web design preferences and look through websites we have designed and built, the word we hear people use time after time is "clean".

What makes our websites 'clean'?

Sub@omic websites are bespoke, starting from a blank sheet of paper we develop a website specification by leading our Customers through our own consultative web design process - every pixel on the website is there for a reason and that reason may be traced back to a business objective. Our websites are fast, agile and free from superfluous code that only serves to slow-down and bloat a website.

Our websites are neither too cluttered nor too wordy

We write each line of website code ourselves and do not need to rely on a CMS so it makes sense for us to write just the code that your website needs - the less we write, the quicker your website launches.

We start each project by consulting with your organisation in order to understand what the business objectives are for the website and use these objectives as our frame of reference. We then set about designing a website that delivers against those business objectives, each webpage has a very clear purpose and each webpage is tailor made. This clarity of purpose combined with our design skill is what makes our websites clean.

The cognitive contribution

A Sub@omic website is never frivolous and will never employ bleeding-edge technology simply because it's the fashionable thing to do. We'll never shoe-horn a clever or trendy widget into a page which clutters the layout or confuses the message. Each webpage is designed with a clear purpose and our cognitive design philosophy ensures that the page always remains easy for the user to know how to use. What many web designers fail to remember is that there is an 8 second rule, a window of opportunity during which the website has to communicate its message.

Customers don't like waiting any more than you do

Don't make your Customers wait. The generally accepted 8 second rule states we have 8 seconds from the time a webpage begins to load before the user decides to click the back button. This mean that every webpage has:

Therefore, it's all about speed and clarity. Clean websites are intuitive, they don't confuse the visitor and don't force them to have to think hard about how to use the website. The clearer a website is then the more confidence Google will be in deciding which keywords best sum it up. Consequently a website with a clean cognitive design ranks higher, looks better and converts more business.

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